丛林铝业科技（山东）有限责任公司

In order to build a high-performance marketing elite team to meet the company's future business expansion needs, recently, Conglin Aluminum Company has carried out a series of work in marketing system construction. By establishing overseas market departments to optimize sales organizations, organizing internal competitions to select outstanding talents, and optimizing sales incentive policies, the company has initially completed the optimization of the marketing system and personnel, laying a foundation for the next step in market development.

In conjunction with this adjustment of sales organizations and business personnel,to further enhance the business capabilities of sales personnel, from November 25 to 26, Conglin Aluminum held the "Strive Hard, Dare to Take Risks, Strive for Excellence, Seize the Day - Conglin Aluminum Sales Personnel Training and the Inauguration Ceremony of the Overseas Market Department."The company's deputy general manager Wu Zilong, the sales department, and more than 50 sales personnel from various subsidiaries attended the training.

According to the agenda, the company's deputy general manager Wu Zilong delivered a mobilization speech for the training.

Mr. Wu first warmly welcomed all sales personnel and expressed confidence in the company's future development. In recent years, the aluminum processing industry, especially the sales of industrial materials, has maintained a continuous growth rate, with huge development potential. Secondly, the product positioning of each subsidiary is clear, and the goals are well-defined, which is conducive to the smooth development of sales work. Finally, Mr. Wu emphasized that to do well in sales, one must be diligent, which is mainly reflected in three aspects:Be diligent in visiting.Sales personnel should have a spirit of hard work, communicate frequently with customers, maintain good customer relationships;Be diligent in thinking.When encountering difficult customer issues, one should carefully think about the root causes and develop targeted solutions;Be diligent in learning.One must learn basic business knowledge to win the trust of customers as a professional salesperson. This training covers a comprehensive range of knowledge, and I wish everyone to learn what they want and apply it in market development, becoming a pioneer in achieving the company's goal of 'building a century-old Conglin.'

Subsequently, the instructors conducted skill training based on their respective professional fields. This training course covers the company'sproduct introduction, process technology knowledge introduction, competitor situation introduction, introduction to sales-related systems such as overseas operations, and professional quality training in business etiquette.Five major sections, totaling fifteen courses.

During the training, the atmosphere was lively, with professional lectures and detailed explanations. The students listened attentively, thought deeply, and gained insights. To further enliven the atmosphere, interactive games such as 'Guess Guess Guess' and 'You Draw I Guess' were interspersed throughout the training, which exercised teamwork and communication skills while focusing on the practical aspects of sales business development. Detailed explanations were given on competitor analysis tools (SWOT analysis), sales target management tools (WBS task decomposition), and sales process management (PDCA management method). Through a 'management tool simulation exercise,' the marketing personnel deepened their understanding and application of management tools, achieving the goal of applying what they learned.

This training course was rich in content, highly targeted, and of great value. Participants expressed that they benefited greatly, gaining a more comprehensive and in-depth understanding of market marketing, product knowledge, process technology, and management thinking. While enhancing their own business capabilities and overall quality, they also improved their ability to communicate with and serve customers.

 11On the afternoon of the 26th, the inauguration ceremony of the Conglin Aluminum Overseas Market Department officially commenced. Hu Yuzhi, the executive deputy director of the comprehensive management department, read the 'Notice on the Adjustment of the Company's Sales Business Organizational Structure and Personnel Appointments.' Deputy General Manager Wu Zilong and Conglin Aluminum General Manager Qu Xianglong presented plaques to the Shandong Market Department, Suhu Market Department, Beijing-Tianjin-Hebei Market Department, and Wuhu Market Department, and took photos with the personnel from each market department.

Conglin Aluminum General Manager Qu Xianglong delivered a mobilization speech for the establishment of the Overseas Market Department. Mr. Qu first expressed gratitude to all members of the Overseas Market Department for their hard work in 'sacrificing personal interests for the greater good.' Then, Mr. Quput forward the following requirements for the development of marketing work:First, be confident.With the successful convening of the '20th National Congress' and the continuous promotion of the 'carbon peak and carbon neutrality' goals, there is vast development space in fields such as rail transit, new energy vehicles, and aluminum templates, and future market demand is enormous.Second, be grounded in one's duties.Each market department should take on the responsibility of maintaining relationships with existing customers in their regions, focusing on vigorously developing new customers, utilizing overseas advantages, visiting frequently, communicating more, and actively conducting market research to understand the development situation of industry peers.Third, strengthen personnel management.As the direct leaders of the overseas market department, market department managers should strengthen daily management, maintain good work discipline, ensure personal safety, and resolutely prevent illegal activities.

Four representatives from the Overseas Market Department made statements.

  The formal establishment of the Overseas Market Department marks the beginning of the company's marketing organization reform. The market department's position has moved forward, closely aligning with market operations, representing a significant shift for the company from 'sitting merchants' to 'running merchants.' A small spark can start a prairie fire. It is believed that as the four market departments grow, the management model of the company's overseas market marketing will become more mature, and the marketing network of Conglin Aluminum will gradually spread across the country, taking root in regions and deeply cultivating the market, providing strong marketing support for the company's development.